Perhaps "Sickmill" is a more appropriate name

‘Kingsmill insult the memory of ELVIS’



‘Not only can you buy a loaf of bread in the shape of Elvis’ head you are even encouraged by the marketing department of Allied Bakeries to “toast” the King and why not bite off Elvis’ nose, chin or swallow the whole head whole? How many loaves will have Elvis’ face missing a nose or lips ? Will the bread become squashed looking like something out of a horror movie ? I cannot think of any advertising campaign as sick as this atrocity and promoted by none other than Associated British Food's no.1 brand of bread in the UK, Kingsmill. Perhaps "Sickmill" is a more appropriate name.’