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May. 6th, 2008
Keeley Hazell
May. 6th, 2008 11:14 am“Okay, people. The Lynx campaign’s going well. Brand recognition is through the roof, focus groups tell us that women hate the ‘chocolate man’ ad while men love it and we’ve had the obligatory telling-off from the ASA for broadcasting it too early and freaking out the kids. How can we possibly follow that?”
It’s obvious, really. Come up with an associated image so profoundly alarming that pretty much any subsequent campaign will be warmly embraced as a blessed relief by even the most ardent opponent of Lynx’s knowingly sexist ads. Tractors dragging women through muddy streets by their hair? A “pimp for a day” competition? The strapline “They’re Only Worth Talking To If They’re Worth Fucking”? Really, anything is fine so long as we’re never again exposed to this miserable vision:
Three disturbing brand mannequins and lads’ “favourite” Keeley Hazell on a cold damp day by the Thames—the latter having just learnt, judging from her expression, that she has been fined for speeding
It’s obvious, really. Come up with an associated image so profoundly alarming that pretty much any subsequent campaign will be warmly embraced as a blessed relief by even the most ardent opponent of Lynx’s knowingly sexist ads. Tractors dragging women through muddy streets by their hair? A “pimp for a day” competition? The strapline “They’re Only Worth Talking To If They’re Worth Fucking”? Really, anything is fine so long as we’re never again exposed to this miserable vision:
Three disturbing brand mannequins and lads’ “favourite” Keeley Hazell on a cold damp day by the Thames—the latter having just learnt, judging from her expression, that she has been fined for speeding
Plasma Kiser
May. 6th, 2008 12:00 pmAnother track up on Myspace. Glacial output at the moment, I'm afraid. I mean, who are do they think they are, Kraftwerk?
Plasma Kiser on Myspace
At least last night when I was mastering this I was able to partially answer something that had been bugging me for ages. There's a long stereo extension cable running from my computer to the hard drive multitrack, and one of the connectors was slightly loose. I tightened it and immediately the thing that had been bugging me stopped: while loose, the connector had somehow been functioning as an aerial and had been faintly picking up Asian talk radio. It's undetectable in the Hard-Fi remix, for example, but only because I cut the track off immediately the music stopped—otherwise, in the silence that followed, you would just have been able to make out a caller’s opinions, in Urdu and English, on burning issues of the day...
Plasma Kiser on MyspaceAt least last night when I was mastering this I was able to partially answer something that had been bugging me for ages. There's a long stereo extension cable running from my computer to the hard drive multitrack, and one of the connectors was slightly loose. I tightened it and immediately the thing that had been bugging me stopped: while loose, the connector had somehow been functioning as an aerial and had been faintly picking up Asian talk radio. It's undetectable in the Hard-Fi remix, for example, but only because I cut the track off immediately the music stopped—otherwise, in the silence that followed, you would just have been able to make out a caller’s opinions, in Urdu and English, on burning issues of the day...
