Keeley Hazell
May. 6th, 2008 11:14 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
webofevil“Okay, people. The Lynx campaign’s going well. Brand recognition is through the roof, focus groups tell us that women hate the ‘chocolate man’ ad while men love it and we’ve had the obligatory telling-off from the ASA for broadcasting it too early and freaking out the kids. How can we possibly follow that?”
It’s obvious, really. Come up with an associated image so profoundly alarming that pretty much any subsequent campaign will be warmly embraced as a blessed relief by even the most ardent opponent of Lynx’s knowingly sexist ads. Tractors dragging women through muddy streets by their hair? A “pimp for a day” competition? The strapline “They’re Only Worth Talking To If They’re Worth Fucking”? Really, anything is fine so long as we’re never again exposed to this miserable vision:
Three disturbing brand mannequins and lads’ “favourite” Keeley Hazell on a cold damp day by the Thames—the latter having just learnt, judging from her expression, that she has been fined for speeding
It’s obvious, really. Come up with an associated image so profoundly alarming that pretty much any subsequent campaign will be warmly embraced as a blessed relief by even the most ardent opponent of Lynx’s knowingly sexist ads. Tractors dragging women through muddy streets by their hair? A “pimp for a day” competition? The strapline “They’re Only Worth Talking To If They’re Worth Fucking”? Really, anything is fine so long as we’re never again exposed to this miserable vision:
Three disturbing brand mannequins and lads’ “favourite” Keeley Hazell on a cold damp day by the Thames—the latter having just learnt, judging from her expression, that she has been fined for speeding
