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May. 25th, 2006 10:16 amWhether Orange stands fast and stays with this knuckle-chewingly bad idea to the bitter end or cuts its losses and scarpers like a private company giving up trying to run a school*, I want to commemorate it here and now before all the images are consigned to the memory hole.
Orange has sunk £10 million into the kind of campaign I would concoct as a vicious parody in the middle of one of my rants about marketing. Are you a dolphin, a panther, a canary or a raccoon?
Among many others, The Register had a lot of fun with this when it appeared ("The Raccoon package - 'For people who want no nonsense basics'. People who can only afford to live out of bins?"), and it looked for a while as if the whole campaign would collapse under the weight of the public's scorn. Orange denied rumours it was about to pull the plug, however, and so far it hasn't, as it urgently tries to recoup its—count them—£10 million.
This other campaign shows that maybe Orange needed to be edgier in their use of animals; appeal to a younger, hipper demographic, kids ready to stick it to the MAN. To hell with your sheep-like conformity, GRANDAD! I'm not going to be a bovine drone and slavishly devote myself to that corporate consumer item! I'm going to rebel by being a bovine drone and slavishly devoting myself to THIS corporate consumer item!
For those who find themselves resolutely unintrigued enough to click through, here's what you get after you've waded through a few pages of modish graphics and curiously vigorous anti-iPod ranting:
[Poll #735796]
EDIT: Not literally "what animal are you". I'm assuming, perhaps rashly, that everyone who posts at least on my journal is human. We're trying to pin down what kind of animal you are in your mind.
Orange has sunk £10 million into the kind of campaign I would concoct as a vicious parody in the middle of one of my rants about marketing. Are you a dolphin, a panther, a canary or a raccoon?
Among many others, The Register had a lot of fun with this when it appeared ("The Raccoon package - 'For people who want no nonsense basics'. People who can only afford to live out of bins?"), and it looked for a while as if the whole campaign would collapse under the weight of the public's scorn. Orange denied rumours it was about to pull the plug, however, and so far it hasn't, as it urgently tries to recoup its—count them—£10 million.
This other campaign shows that maybe Orange needed to be edgier in their use of animals; appeal to a younger, hipper demographic, kids ready to stick it to the MAN. To hell with your sheep-like conformity, GRANDAD! I'm not going to be a bovine drone and slavishly devote myself to that corporate consumer item! I'm going to rebel by being a bovine drone and slavishly devoting myself to THIS corporate consumer item!
For those who find themselves resolutely unintrigued enough to click through, here's what you get after you've waded through a few pages of modish graphics and curiously vigorous anti-iPod ranting:
This site and the iDon’t campaign (check out our cool posters above) are the creation of several of us renegades behind the new Sansa player, from SanDisk. And this is our playful way of saying “Enough!” Yeah, we’re just fed up with the ever-expanding flock of iSheep swarming through our cities. You’ve seen them. They’re everywhere. Every bus, train and city sidewalk is a mass of white headphones. Blindly they’ve bought into the hype without ever realizing there are other mp3 players out there...... and suddenly that cute girl you've met at a party turns out to be racist and she wants to tell you all about Jesus. Five won't even get you six that these people are about as "renegade" as weather forecasters. Sly as anyone who ever cruised shopping malls recruiting kids for a cult, this campaign leaves me feeling so greasy I want nothing to do with its product on principle.
[Poll #735796]
EDIT: Not literally "what animal are you". I'm assuming, perhaps rashly, that everyone who posts at least on my journal is human. We're trying to pin down what kind of animal you are in your mind.
