The Bottom Line
Jun. 21st, 2005 12:15 amWhen I remember this (and it’s hard to forget), I rave about it to people who stare at me as if I’m mad. On the occasions I’ve been able to locate my photocopy, they’ve stared at it as if they’re mad. So far I’ve met one person who genuinely thought this was a good idea. Perhaps there are more of you out there. Let’s find out.
(I’m presuming, although I admit I’ve not yet confirmed, that this Alan Warner isn’t the same Alan Warner who wrote Morvern Callar. Amazon’s author page is, as is traditional, provides no help in differentiating.)
Jacket blurb first:
Impatient to see this bold literary formula in action? Of course you are!
If you just have to know what happens next, the book is here. And there’s a sequel.
(I’m presuming, although I admit I’ve not yet confirmed, that this Alan Warner isn’t the same Alan Warner who wrote Morvern Callar. Amazon’s author page is, as is traditional, provides no help in differentiating.)
Jacket blurb first:
The Bottom Line - Practical Financial Management in Business
Alan Warner
In this remarkable book Alan Warner uses the power of romantic fiction to explain the key concepts of business finance. By creating a believable set of characters and a compelling story he has provided an easy and enjoyable way to help anyone understand balance sheets, budgeting, marginal costing, investment appraisal, profit maximization, performance measurement and other modern accounting techniques.
The story concerns Phil Moorley, Sales and Marketing Director of Lawrence & Sons, and his relationship with Christine Goodhart, the management accountant imposed on the company by its conglomerate owners. Moorley’s big professional weakness is his lack of financial knowledge, but with Chris’ help he begins to learn – and the reader learns with him. In the process his feelings for Chris grow stronger – but will she ever be willing to offer him more than friendship and tutorials? After a number of crises, Moorley begins to prepare himself for a more ambitious role. Then fate steps in, and both his business and personal life take a swift new turn.
Impatient to see this bold literary formula in action? Of course you are!
Her young attractive face makes me wistful. Should I forget my family, where I always seem to get it wrong, and gamble everything on this girl? No, the idea is ridiculous. She’s not going to give up her career and her place at Harvard for a mixed-up middle-aged bloke like me. But maybe if I make her Chief Accountant, we’ll work even closer together and eventually…
“Phil! Are you listening?” She’s by the flipchart and she’s written up underneath the boxes:
1987 1986 Profit: 1,069 911 Sales: 15,271 14,003 Capital employed: 6,390 6,083
“I’ve added back the overdraft of 376 and 641 to the total assets less current liabilities from the balance sheet. So we have net assets employed by management. OK?”
If you just have to know what happens next, the book is here. And there’s a sequel.