The Web of Evil

Be honest, Pringles, it’s not really going to be “a whole new experience”, is it? It’s going to be remarkably akin to the familiar dismal experience of eating a bunch of Pringles. Basically, it’s Pringles Gourmet all over again.

For an alternative, less zesty approach to marketing, check out this zinger from a hoarding in Pimlico.



It’s even better if you imagine it being said by Alan Partridge.

Gourmands! Sigh and fret in impatience no more! Pringles have unleashed their Pringles Gourmet range, and it’s coming your way!



I tried them in Norway. If you already don’t like Pringles, these “special” ones won’t change your mind. If you do, you’ll find yourself thinking, “Oh. Here are some new kinds of Pringles, apart from the salt and pepper ones, which are pretty much like the existing salt and pepper ones”. In fact the only thing in this product’s favour is that it can’t possibly disappoint, unless you’re the kind of person easily led astray by the inclusion on packaging of words like “quality”, “value” or, as here, “exquisite”.