I was ready to roll my eyes at your analysis of alcohol advertising as I have many times (always when we'd had a few drinks...mmmmm). But wow! That drives a Coach & Horses through the Portman group (self) regulations.
Over the years I've had endless discussions with clients and advertisers and I can never recall any of them trying to break the rules of not showing health/life benefits of drinking. It's usually one of the most tortuous parts of researching booze ads is making sure it's all fun without being too fun. That will be taken off air I can almost guarantee.
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L Here
Date: 2011-09-22 04:11 pm (UTC)Over the years I've had endless discussions with clients and advertisers and I can never recall any of them trying to break the rules of not showing health/life benefits of drinking. It's usually one of the most tortuous parts of researching booze ads is making sure it's all fun without being too fun. That will be taken off air I can almost guarantee.