Entry tags:

marketing win

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I have received an email from a friend which I believe is worth sharing:

Friend at a major NY ad agency pitching to the chief marketing officer of a major US insurance company.

The CMO tells him that first he wants to play a film they've made of the essence of their brand. Cue usual motivational shite.

As the film finishes the CMO pulls out a real (but hopefully dud) grenade. Tosses it to my friend and says (all together now): "Blow me away!"

Yes. Really. This happened.

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